Click Farms-many clicks are generated by low-paid workers

TeoAvatar State

http://www.marketingdive.com/n...d-popularity/157641/

Facebook "likes" and Twitter followers may not always be the measure of marketing success they are presented to be; many clicks are generated by low-paid workers in "click farms" in countries like Bangladesh.

Not only is the practice allowing brands to deceive social media users, the industry is holding the workers in poverty; the typical worker is spends long hours, often working through the night, staring at a screen in a dingy space and only earning one US dollar per 1,000 likes or 1,000 follows.

The disclosures of the click farm practices could potentially hurt social networks' advertising as the value of likes and follows are called into question.

More information:

http://www.theguardian.com/tec...ce-online-popularity

Ironically of course that page has Facebook share, Tweet and the other social media buttons..

Love and *LIGHT* *BEING*,
Teo

7/28/149:08 AM

Original Post

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